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How to become a leading supplier with key account buyers in the industrial sector


13-12-2018 Audrey Varin

If you are an industrial subcontractor or if you sell services to industry, becoming a leading supplier for a key account can really open doors for you. These major companies, referred to as “key accounts”, are often global companies. Being chosen as a supplier for this type of company almost guarantees access to new markets, […]

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Component manufacturers: why can’t your salespeople find new customers?


09-12-2018 Audrey Varin

Are your salespeople finding it increasingly difficult to find new customers? The behavior and expectations of industrial buyers have changed dramatically. Today, to prospect effectively for customers in the industrial sector you need to modernize your marketing and sales strategy.   The expectations of today’s industrial buyers It is a simple fact that buyers in […]

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5 reasons why your component catalog is not being seen


07-12-2018 Audrey Varin

Publishing your component catalog online is an excellent opportunity to make your customers’ lives easier and generate qualified leads. However, to experience the full benefits, it is essential that your component catalog is visible. If it is not, these are the 5 most likely reasons.   1. Your website is not well referenced on the […]

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10 tips on how to improve SEO for your component catalogs


27-11-2018 Audrey Varin

Today, no information can hide from the web giant Google. It is the most popular search engine in the world. It references the pages of every website thanks to its complex algorithm. To be well referenced on Google (and optimized as regards its algorithm), you simply have to apply certain rules to significantly improve your […]

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Five tools to leverage lead generation in industry


06-11-2018 Priscillia Granval

Finding qualified leads for your sales teams is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use, it is important to first understand the purchasing process that your prospects go through in order to appreciate their needs and expectations. In fact, today, buyers’ expectations […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.