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TraceParts Blog> Case Studies

FROM A SEED OF AN IDEA TO A TECH REVOLUTION


05-11-2019 Audrey Varin

When Verdical created a fresh way of growing produce indoors, TE engineering expertise and innovative technology were key ingredients. Food tech is changing rapidly. Restaurants, hotels, and cafeterias are looking for ways to provide unique dining experiences, new flavors, and new tastes. At the same time, people are leading healthier lifestyles and demanding locally-sourced ingredients. […]

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CHANGING THE WAY THE WORLD LOOKS AT THE SKY


08-10-2019 Audrey Varin

A personal flying device engineered to revolutionize air mobility and push the sky’s limits.   THE GOFLY COMPETITION Sponsored by Boeing, GoFly is an international competition pushing the boundaries of innovation, engineering, and transportation. This event encourages innovators, inventors, and engineers to develop and build a personal flying device that can be used by anyone, […]

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Preferences and purchasing habits in the industry in figures


02-07-2019 Audrey Varin

Figures for carrying out effective communication campaigns The purchase process has changed. What is known as the “buyer’s journey” bears no resemblance whatsoever to the same journey just a few years ago. Nowadays, the behavior of buyers in the B2B sector is becoming almost identical to that of buyers in the B2C sector. The only […]

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Why should industrial marketing experts keep a close eye on trends with regards to their cost per lead strategy?


21-06-2019 Audrey Varin

In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showcase its brand. Nevertheless, putting such a strategy into practice may prove to be a complicated process. For instance, 61% of B2B marketers believe that generating qualified leads represents […]

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How do you improve the customer journey in industry?


15-02-2019 Audrey Varin

Did you know that 80% of the customer’s journey to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important today for industrial parts vendors to change their perception of the customer, since the era of the mass market and mass […]

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