Figures for carrying out effective communication campaigns The purchase process has changed. What is known as the “buyer’s journey” bears no resemblance whatsoever to the same journey just a few years ago. Nowadays, the behavior of buyers in the B2B sector is becoming almost identical to that of buyers in the B2C sector. The only […]
Why should industrial marketing experts keep a close eye on trends with regards to their cost per lead strategy?
In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showcase its brand. Nevertheless, putting such a strategy into practice may prove to be a complicated process. For instance, 61% of B2B marketers believe that generating qualified leads represents […]
Did you know that 80% of the customer’s journey to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important today for industrial parts vendors to change their perception of the customer, since the era of the mass market and mass […]
This provides Siemens customers with increased value added in terms of service. Anyone developing products nowadays using CAD systems also wants to be able to obtain their standard and purchased parts digitally. Reverse engineering is yesterday’s news. Siemens has also taken note of this by supplying its product data digitally. These data are not only […]
When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective.. This strategy must be focused on the long term, and it may be wise to enlist the services of a digital marketing professional to assist with what […]