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TraceParts Blog> Lead Generation

Generate leads by publishing your component catalog online


06-03-2019 Priscillia Granval

Generating new business opportunities means constantly attracting new leads. There are several tools that you can incorporate and combine in a long-term strategy to ensure that your company is clearly on your prospects’ radar. You need to leave the competition trailing in your wake by proving to your prospects that you offer the best solution […]

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How do you improve the customer journey in industry?


15-02-2019 Audrey Varin

Did you know that 80% of the customer’s path to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important today for industrial parts vendors to change their perception of the customer, since the era of the mass market and mass […]

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The 8 mistakes you should avoid when looking to expand your portfolio of industrial customers using email campaigns?


14-02-2019 Priscillia Granval

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel that all self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance when it comes […]

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Five ingredients for making an effective advertising banner for the industrial sector


23-01-2019 Priscillia Granval

To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract them to your website and convert them into customers. Publishing advertising banners can be a good way to achieve this goal. An effective advertising banner is based on applying best […]

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Component manufacturers: three ways to generate more qualified leads


17-01-2019 Priscillia Granval

Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connected and autonomous as regards their purchasing needs. Below are three ideas to help you improve your lead generation.   1. Optimize your online presence This is the cornerstone. To […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.