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TraceParts Blog> Lead Generation

How to educate your customers and prospects by creating content?


04-11-2019 Priscillia Granval

The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.

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How can TraceParts help you reach out to your customers around the world?


29-10-2019 Audrey Varin

Are you looking to reach out to more customers? Fancy extending your audience to countries that are still outside your company’s radar? You probably think that I am going to use this article to talk about such solutions as email campaigns, banners and theme-based newsletters. Well, they can certainly help broaden your target market, but […]

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3D printing, prototyping, 3D scanning: how do you spread the word about your innovative offer?


23-10-2019 Priscillia Granval

In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not all manufacturers operating in the B2B market have the necessary maturity to procure and use these types of products or services. They account for only 4% of all 3D printers […]

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Why should industrial marketing experts keep a close eye on trends with regards to their cost per lead strategy?


21-06-2019 Audrey Varin

In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showcase its brand. Nevertheless, putting such a strategy into practice may prove to be a complicated process. For instance, 61% of B2B marketers believe that generating qualified leads represents […]

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Five reasons why parts suppliers provide online access to their products’ CAD models


13-06-2019 Audrey Varin

Parts suppliers are sitting on a gold mine. Professional designers covet information about product dimensions and specs. Nowadays, engineers and designers scour the web in search of 3D models for the standard products that they need for the projects they are working on at any given time. This prevents them from having to redraw the […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.