In the wake of the COVID-19 crisis, corporate marketing and communication teams are operating in a fog of uncertainty. Budgets have been frozen or drastically downsized, trade shows have been scrapped, and business is struggling to tick over despite signs of a recovery. Given this state of affairs, two solutions are available to marketing professionals. […]
A website redesign is an exciting project that can affect your sales and marketing in many profitable ways. You can invest hours in choosing the right text, design, pictures and make your website a well-oiled money machine. But, if not done the right way, you might be missing out on a chance to increase your […]
When it comes to creating content, there are many fascinating ways to express ideas, knowledge, and information. If you’re familiar with content marketing, you’ve probably heard the famous phrase “Content is King.” Preparing attractive customer content separates you from the competition, but more importantly, it’s the tool that constantly keeps you present in the digital […]
When you are looking to generate qualified leads, it is often a wise choice to enlist the services of a specialized provider. The important thing is choosing the right provider that you are going to work with, namely one who will understand your problems, needs and objectives, and who will obviously have the target market that you are looking to reach out to!
UX, meaning “User eXperience”, summarizes everything that contributes to creating a real experience for web users when visiting a website. Basically, the user experience is a result of successful ergonomics combined with a pleasant and responsive web design. Each detail matters: the choice of color tones, navigation, editorial content, fluid navigation and consistent content. The […]