Finding qualified leads for your sales teams is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use, it is important to first understand the purchasing process that your prospects go through in order to appreciate their needs and expectations. In fact, today, buyers’ expectations […]

Buyers are increasingly connected. As a component manufacturer, your website needs to be a major source of sales leads. Is this not the case with your website? Below, we look at 4 common mistakes that prevent component manufacturers from generating leads.   1. Your website is not optimized to convert visitors into leads In order […]

The successful launch of your industrial components is not played out on D-day. To effectively communicate about the launch your new industrial components, it is essential to prepare well ahead of time. How? Here are three prerequisites to implement as soon as possible.   1. Analyze your market To successfully launch your component catalog, it […]

To optimize your performance, you have decided to publish your component catalogs online in order to generate leads via the Internet. Are the results not as good as you expected? Below are three ideas to help you generate leads through your website as a component manufacturer.   1. Improve your natural referencing This is an […]