When it comes to creating content, there are many fascinating ways to express ideas, knowledge, and information. If you’re familiar with content marketing, you’ve probably heard the famous phrase “Content is King.”  Preparing attractive customer content separates you from the competition, but more importantly, it’s the tool that constantly keeps you present in the digital […]

When you are looking to generate qualified leads, it is often a wise choice to enlist the services of a specialized provider. The important thing is choosing the right provider that you are going to work with, namely one who will understand your problems, needs and objectives, and who will obviously have the target market that you are looking to reach out to!

UX, meaning “User eXperience”, summarizes everything that contributes to creating a real experience for web users when visiting a website. Basically, the user experience is a result of successful ergonomics combined with a pleasant and responsive web design. Each detail matters: the choice of color tones, navigation, editorial content, fluid navigation and consistent content. The […]

When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is not enough.

The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.