The user experience – or UX – is a hotly trending topic. As often happens with popular topics, it is hard to find a clear and simple article that explains what the user experience means and the corresponding best practices. That is why I have decided to shine some light on a subject that is […]

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]

If you are an industrial subcontractor or if you sell services to industry, becoming a leading supplier for a key account can really open doors for you. These major companies, referred to as “key accounts”, are often global companies. Being chosen as a supplier for this type of company almost guarantees access to new markets, […]

Are your salespeople finding it increasingly difficult to find new customers? The behavior and expectations of industrial buyers have changed dramatically. Today, to prospect effectively for customers in the industrial sector you need to modernize your marketing and sales strategy.   The expectations of today’s industrial buyers It is a simple fact that buyers in […]

Publishing your component catalog online is an excellent opportunity to make your customers’ lives easier and generate qualified leads. However, to experience the full benefits, it is essential that your component catalog is visible. If it is not, these are the 5 most likely reasons.   1. Your website is not well referenced on the […]