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Ideas & practical tips for marketing professionals who target Engineers, Designers and Manufacturing Influencers

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Case Studies
23/07/2021
Audrey Varin

A 3D cataloging service with countless benefits for Amphenol Socapex

Since 1947, Amphenol Socapex has been specifying, designing, manufacturing and distributing high value-added connectors and solutions for use in the harshest environments. Amphenol Socapex chose...

Case Studies, Digital Parts Catalogs

What journey do engineers typically take on TraceParts.com?

From design through to purchase The TraceParts.com website is a CAD-content platform for engineers and designers around the world who are looking for standard CAD...

Case Studies, Digital Parts Catalogs

3D online cataloging: simple introduction to everything you need to know [3 case studies]

When it comes to technological innovation, we are unable to stem its progress. I can see the impact it has on my work – 3D...

Case Studies, Digital Parts Catalogs

WAIRCOM ramps up its commercial technical offering thanks to TraceParts 3D cataloging

WAIRCOM MBS, a prominent Italian manufacturer of pneumatic components for industrial automation, started off 2020 with a new website, enhanced by a section dedicated to...

Case Studies, Digital Parts Catalogs, TraceParts News

2,563 designers and engineers answered the TraceParts survey aimed at understanding their expectations of industrial parts suppliers

This survey also measures engineers' and designers' satisfaction with the TraceParts platform. Saint-Romain, France, January 26, 2021 - TraceParts, a world-leading supplier of digital content...

Case Studies

Defining the Digital Twin

How do you define a concept? The digital twin is a tool that has come into its own as a result of the latest developments...

Case Studies

When additive manufacturing breeds innovation and drives down costs

Additive manufacturing will revolutionize practices across industry, whether in terms of how companies produce the parts themselves or the processes used to obtain such parts....

Case Studies

The digital challenge facing genomic medicine

Teratec held its AGM, and I was fortunate enough to meet Jean-Marc Grognet, CEO of Genopole, the first French biocluster focusing on genetics research and...

Case Studies

How New Standards Are Created

The industrial market is constantly evolving.  New designs and new concepts are always being introduced in order to fill a need (or a perceived need). ...

Case Studies, Digital Marketing Services, Email Campaigns

Email Marketing Benchmarks in industry

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...

Case Studies, Digital Parts Catalogs

Understanding The Digital Thread

It is hard to move in the industrial world today without becoming confused by the new phrases that are being used.  From Industry 4.0 to...

Case Studies, Digital Parts Catalogs

The power of the Digital Twin in the Smart Factory

The internet has revolutionized almost all aspects of daily life over the last quarter of a century.  Originally intended as a tool for scientists to...

Case Studies

And what if the secret to Industry 4.0 were…to link up supply and demand? [CASE STUDY]

Once you’ve removed the super/hyper/mega/fabulous depreciation allowances applied in Italy, what’s left of the Industry 4.0 concept?  I have to admit that it isn’t easy to...

3D Printing, Prototyping, 3D Scanning, Case Studies, Digital Marketing Services, Lead Generation

How TraceParts is helping Stratasys put its 3D printing solutions on the map

When it comes to generating new business opportunities, companies cannot escape the fact that they need to promote their products and services. This is especially...

Case Studies

How to turn handshakes into lasting business contacts [TRADE SHOW CASE STUDY]

Background: the problem with marketing at trade shows and B2B events.  Let's be honest.  You know very well what it feels like after getting back...

Case Studies, Digital Parts Catalogs

[Interview] Marzorati chooses TraceParts 3D cataloging system to generate qualified contacts

One of the interesting aspects of the job that I do is to understand the reasons for business decisions. You can delve behind the scenes...

Case Studies

THE PATH TO INNOVATION IN 4 STEPS [CASE STUDY]

When people talk about innovation, they often do so in a very abstract and non-specific way.  However, it is even rarer to find tangible examples...

Case Studies

CHANGING THE WAY THE WORLD LOOKS AT THE SKY

A personal flying device engineered to revolutionize air mobility and push the sky’s limits.   THE GOFLY COMPETITION Sponsored by Boeing, GoFly is an international...

Case Studies

Preferences and purchasing habits in the industry in figures

Figures for carrying out effective communication campaigns The purchase process has changed. What is known as the "buyer's journey" bears no resemblance whatsoever to the...

Case Studies, Digital Marketing Services, Digital Parts Catalogs, Lead Generation

Why should industrial marketing experts keep a close eye on trends with regards to their cost per lead strategy?

In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight...

Case Studies, Lead Generation

How do you improve the customer journey in industry?

Did you know that 80% of the customer's journey to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on...