Hausmann + Haensgen: Long-term customer loyalty through parametric 3D component catalogue on

Hausmann + Haensgen, a leading manufacturer of drive and conveyor systems, has published large parts of its product range in a 3D product catalogue on

Clamping sets, shrink disks, hubs, shaft couplings, belt pulleys and other accessories can now be downloaded free of charge by engineers and designers around the world in over 70 CAD and other media formats. Requests for quotations can be made directly via the product catalogue, which also includes links for placing orders in the Hausmann + Haensgen online shop.

The information architecture on the product pages in the 3D catalogue was designed to provide the best possible user experience, especially for the Hausmann + Haensgen in-house brands. The top priority was to ensure that customers are able to find the products they are looking for quickly and to configure them according to their requirements – regardless of complexity or number of variants. Dynamic drop-down menus were key to an efficient configuration process, as this minimises the time designers and developers need to spend on searching and downloading (see video left).

The far-reaching TraceParts CAD content platform, which now has over 5 million registered engineers and designers, gives the CAD data published by Hausmann + Haensgen a significantly increased online presence. This in turn helps boost the ranking of the product data on the most popular search engines.

Why a 3D product catalogue?

Hausmann + Haensgen’s motives for joining forces with a strong partner in the field of 3D product catalogues were clearly outlined from the start. The aim was to satisfy customer demand for up-to-date CAD data, to offer service providers a competitive edge, to increase brand awareness and to generate highly qualified B2B leads by means of product data downloads in order to convert them into new customers.

Hausmann + Haensgen

Why TraceParts?

Hausmann + Haensgen decided in favour of TraceParts as a strong and experienced partner in the field of B2B product databases because it offers excellent value for money. Other key factors included the brand awareness boost and TraceParts’ online expertise, thanks to its decades of experience.

“The level of service we provide for our customers aims to ensure long-term relationships. Our platform offers contact with potential new customers outside of Germany that promises growth and thus security for the future.”

Dipl. Ing. (FH) Jörg Meyer, Head of Own Brands, Production and Quality Assurance.

The publication of the 3D product catalogue was announced at the Hausmann + Haensgen Technology Day in late April in Bremen-Vegesack. Visitors had the opportunity to learn about the all-in-one solution during the event. You can find a brief report on the Technology Day in the Hausmann + Haensgen “drive sets” blog.

About Hausmann + Haensgen

Hausmann + Haensgen offers everything you need for drive and conveyor systems from a single source. We are always at your side, from the design and selection of components, to installation and subsequent maintenance. With our expert advice, high quality, short delivery times and attractive prices, you can rely on Hausmann + Haensgen to find the right commercial and technical solution to suit your needs. Our brands hakon and hatorq stand for the highest quality shaft-hub connections and safety couplings – manufacturing and expert consultation from one source.

About the Author

Stefan Kolb
Stefan Kolb

Online Marketing Manager, TraceParts

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