Blog

Ideas & practical tips for marketing professionals who target Engineers, Designers and Manufacturing Influencers

Blog

Filter by category

Digital Marketing Services, Email Campaigns, Lead Generation, TraceParts News
13/01/2022
Helena Tomic

17% more leads generated by TraceParts’ digital marketing services in 2021

Saint-Romain, France – January 13, 2022 – TraceParts, a world-leading supplier of digital content for engineering, has once again announced excellent results for its digital marketing...

Email Campaigns, Lead Generation

Improve your preheader and ramp up your open rate!

When you create an email campaign and take a great deal of care and time on crafting the content, layout and landing page, you want...

Email Campaigns, Lead Generation

The six KPIs for measuring the performance of your email campaigns

If you use email marketing to promote your products and services, and generate new business opportunities, then you are absolutely right! Email marketing continues to...

Email Campaigns, Lead Generation

The formula for Email Marketing Success! (Checklist)

These days, many companies and individuals have felt the impact due to the pandemic, and they had to adapt to the changes in the world....

Banner Ads, Email Campaigns, Lead Generation, SEO

Why should you trust TraceParts to generate your leads?

When you are looking to generate qualified leads, it is often a wise choice to enlist the services of a specialized provider. An expert in...

Digital Parts Catalogs, Email Campaigns, Lead Generation

Engineers and designers want to save time [survey]

Do you know what your customers want? Would you be able to define scientifically a number of benefits that they would be particularly keen to...

Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation, Social Networks

Generating leads when you can’t meet customers and prospects: The 4 alternatives

The current situation has forced authorities to take preventive security measures like the postponement or cancellation of many trade fairs and business meetings across the...

Email Campaigns, Lead Generation

How to Nurture Your Leads Effectively?

How to generate more sales-ready leads? A question that plagues every business, and which brings about many sleepless nights for their sales and marketing departments....

Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation, TraceParts News

A survey conducted by TraceParts is giving industrial marketing experts a clearer insight into the needs of engineers and designers

3,219 design professionals answered the survey and described their needs in terms of technical information and marketing Saint-Romain, France - September 22, 2020 - TraceParts,...

Email Campaigns, Lead Generation

Generating Leads with Trigger Marketing

Timing is everything. You have probably heard this sentence before, and its significance has been applied to many different areas. This time, however, our focus...

Case Studies, Digital Marketing Services, Email Campaigns

Email Marketing Benchmarks in industry

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...

Digital Marketing Services, Email Campaigns, Lead Generation

What is a Buyer Persona and How to Define It?

A buyer persona is an imaginary representation of your ideal customer. It's based on detailed market research and info about your current customers. It tells...

Digital Marketing Services, Email Campaigns, Lead Generation

5 Ways Email Marketing Can Generate Leads For Your Business

When it comes to a business, people need to find ways to make money through leads. Leads become potential customers, making them a valuable resource...

Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation, SEO, Social Networks

SEO/SEA: Why is Google not enough?

When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is...

3D Printing, Prototyping, 3D Scanning, Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation, SEO, Social Networks

3D printing, prototyping, 3D scanning: how do you spread the word about your innovative offer?

In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not...

Digital Marketing Services, Email Campaigns, Lead Generation

Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital...

Email Campaigns, Lead Generation

The 8 Email Marketing mistakes you should avoid to expand your portfolio of industrial customers

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include...

Digital Marketing Services, Email Campaigns

Importance of Email Marketing for Component Manufacturers

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this...

Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation

5 steps to generating leads by putting your component catalog online

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it...

Banner Ads, Digital Marketing Services, Email Campaigns, Lead Generation

How to facilitate contact between component suppliers and designers

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are...

Digital Marketing Services, Email Campaigns, Lead Generation

Component manufacturers: why are your emailing not getting read?

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said,...

Digital Marketing Services, Email Campaigns, Lead Generation

Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a...

Digital Marketing Services, Email Campaigns, Lead Generation

Component manufacturers: when is the best time to send your email campaigns?

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to...

Digital Marketing Services, Email Campaigns

Effective Email Marketing for Engineers and Design Professionals

You may think email marketing for engineers and design professionals is old fashioned or dead if you believe all the buzz about social media. That...

Digital Marketing Services, Email Campaigns, Lead Generation

8 tools for creating an HTML template for email campaigns

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. Thanks to this tool,...