Ideas & practical tips for marketing professionals who target Engineers, Designers and Manufacturing Influencers
TraceParts, one of the world's leading CAD content providers, has a very large database of engineers and designers that is constantly growing. Today TraceParts.com has...
The rise and fall of cookies It is now 25 years since Netscape introduced the HTTP cookie as a way to store user-related data in...
We are all caught up with the rush of everyday life, and sometimes it is hard to step back and take the time to analyze...
Saint-Romain, France – January 13, 2022 – TraceParts, a world-leading supplier of digital content for engineering, has once again announced excellent results for its digital marketing...
When you create an email campaign and take a great deal of care and time on crafting the content, layout and landing page, you want...
If you use email marketing to promote your products and services, and generate new business opportunities, then you are absolutely right! Email marketing continues to...
These days, many companies and individuals have felt the impact due to the pandemic, and they had to adapt to the changes in the world....
When you are looking to generate qualified leads, it is often a wise choice to enlist the services of a specialized provider. An expert in...
Do you know what your customers want? Would you be able to define scientifically a number of benefits that they would be particularly keen to...
The current situation has forced authorities to take preventive security measures like the postponement or cancellation of many trade fairs and business meetings across the...
How to generate more sales-ready leads? A question that plagues every business, and which brings about many sleepless nights for their sales and marketing departments....
3,219 design professionals answered the survey and described their needs in terms of technical information and marketing Saint-Romain, France - September 22, 2020 - TraceParts,...
Timing is everything. You have probably heard this sentence before, and its significance has been applied to many different areas. This time, however, our focus...
Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...
A buyer persona is an imaginary representation of your ideal customer. It's based on detailed market research and info about your current customers. It tells...
When it comes to a business, people need to find ways to make money through leads. Leads become potential customers, making them a valuable resource...
When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is...
In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not...
A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital...
When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include...
In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this...
As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it...
As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are...
You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said,...
Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a...
