In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing is such a vast and important topic. Since publishing the previous post, there have been a few more independent research studies on manufacturing marketing that have […]

To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract them to your website and convert them into customers. Publishing advertising banners can be a good way to achieve this goal. An effective advertising banner is based on applying best […]

Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connected and autonomous as regards their purchasing needs. Below are three ideas to help you improve your lead generation.   1. Optimize your online presence This is the cornerstone. To […]

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you are facing this problem in manufacturing content marketing. 68% of manufacturing marketers reported their top challenge was “Creating content that appeals to multi-level roles within the target audience(s).” (Source: Manufacturing […]

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.   1. Define who your ideal lead is To generate quality leads with your […]