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Ideas & practical tips for marketing professionals who target Engineers, Designers and Manufacturing Influencers

Mastering email marketing: creating irresistible content #5

In the realm of email marketing, content is king, and crafting irresistible content is the key to capturing your audience's attention and driving engagement. This...

Mastering email marketing: crafting irresistible emails #4

Creating Engaging Email Templates In the dynamic realm of digital marketing, crafting captivating emails is an art that goes beyond compelling content. Part two of...

Mastering email marketing: crafting irresistible emails #3

Perfecting the Structure of Your Email Email marketing stands at the forefront of digital communication, and the art of crafting captivating emails is a key...

Mastering email marketing: maximize email database impact #2

In the ever-evolving landscape of digital marketing, mastering email campaigns is pivotal for businesses seeking to connect with their audience effectively. In this blog article,...

Mastering email marketing: first, define your goal #1

In today’s digital era, email marketing remains a cornerstone, offering businesses a powerful tool to connect with their audience. To harness its full potential, it's...

TraceParts 2023: With 366,000 new registrations, including 196,000 opt-in contacts, it was a remarkable year

Established in 2001, TraceParts has become a leading CAD content platform for engineers and designers. Today, the company provides over 5 million professionals with easy...

With 354,000 new registered users, including 150,000 opt-in contacts, the TraceParts 3D content platform had an excellent year in 2022

TraceParts, one of the world's leading CAD content providers, has a very large database of engineers and designers that is constantly growing. Today TraceParts.com has...

Promoting transparency in the online advertising market: TraceParts celebrates its 10-year membership of the IVW

For 10 years, TraceParts.com has been the world's first and only CAD product data platform to obtain IVW certification (as of January 1, 2023) TraceParts,...

End of Year Contest 2022: Search it, Find it, Win it

Find one hidden product on TraceParts.com for a chance to win VR headset TraceParts, one of the world's leading providers of 3D digital content, and...

Why the end of the 3rd party cookie may (almost) not matter to TraceParts advertisers

The rise and fall of cookies It is now 25 years since Netscape introduced the HTTP cookie as a way to store user-related data in...

How do you measure the effectiveness of your marketing actions?

We are all caught up with the rush of everyday life, and sometimes it is hard to step back and take the time to analyze...

Do Webinars Work?

With the advent of the newer content offers like interactive e-books, calculators, and so on, it might seem that the effectiveness of the webinars has...

17% more leads generated by TraceParts’ digital marketing services in 2021

Saint-Romain, France – January 13, 2022 – TraceParts, a world-leading supplier of digital content for engineering, has once again announced excellent results for its digital marketing...

Five ingredients for an effective advertising banner for the industrial sector

To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract...

Generating leads when you can’t meet customers and prospects: The 4 alternatives

The current situation has forced authorities to take preventive security measures like the postponement or cancellation of many trade fairs and business meetings across the...

The real contact point between those who are looking for and those who are selling components

Matching up supply with demand is the key differentiator in business. The same is true also when we talk about mechatronics and high-precision components. On...

TraceParts gives you two hours a day [if you need them]

I'm sure that it has also occasionally crossed your mind: "Oh, if only I had a couple of hours extra in the day to finish...

Mechatronics: 4 questions to discover who you are + 2 bonus to nurture customers

If you're an entrepreneur or marketing manager, here are four questions for you out of the blue: To what extent are you involved in your...

A survey conducted by TraceParts is giving industrial marketing experts a clearer insight into the needs of engineers and designers

3,219 design professionals answered the survey and described their needs in terms of technical information and marketing Saint-Romain, France - September 22, 2020 - TraceParts,...

Email Marketing Benchmarks in industry

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...

How does a Website Redesign fit into your Digital Marketing Strategy?

A website redesign is an exciting project that can affect your sales and marketing in many profitable ways. You can invest hours in choosing the...

Print Marketing vs Digital Marketing: Which Is the Best to Generate Leads?

An excellent marketing plan is necessary for a business that wants to reach out to a large audience and grow its bottom-line. With a limited...

How TraceParts is helping Stratasys put its 3D printing solutions on the map

When it comes to generating new business opportunities, companies cannot escape the fact that they need to promote their products and services. This is especially...

Burning Digital Marketing Questions and Answers You Need to Know

The ability to connect with your potential customers to learn what they are looking for is a must in today's fast-changing environment. The world of...

How to Prepare Attractive Customer Content

When it comes to creating content, there are many fascinating ways to express ideas, knowledge, and information. If you're familiar with content marketing, you've probably...