Finding qualified leads for your sales teams is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use, it is important to first understand the purchasing process that your prospects go through in order to appreciate their needs and expectations. In fact, today, buyers’ expectations […]

When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective.. This strategy must be focused on the long term, and it may be wise to enlist the services of a digital marketing professional to assist with what […]

Email campaigns are a key component of your strategy for generating sales leads. However, creating an effective email campaign requires careful planning, especially when you consider that a professional in the B2B sector receives an average of 40 emails per day, including 10 advertising emails! If you want to make sure your emails are read, […]

As an industrial manufacturer, your time is precious. You have new products to develop, equipment to maintain, a tight production schedule and shipping deadlines to meet. Under these conditions, marketing is rarely a priority, and is often limited to pamphlets or attending a few important trade fairs. However, the digital age has arrived and this […]

You have probably already heard the saying “Content is king”. Obviously to attract visitors to your website and thereby create leads, you must provide them with quality content and value-added information about topics that interest them. But this is not enough to convert them into leads. You must get them to fill out forms that […]