How TraceParts helped Item generate more leads

When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective..
This strategy must be focused on the long term, and it may be wise to enlist the services of a digital marketing professional to assist with what can be a daunting task.
A marketing expert can help you put the best actions into practice for your sector of activity and target markets.

TraceParts has been delivering support to parts manufacturers for over 10 years with promoting their products and services, while generating top-tier B2B leads.

Item, a pioneer and world leader in modular construction systems for industrial applications, has consistently placed its trust in TraceParts over the years to lend support with its leads generation process and improve its product visibility.

Item’s parts catalog is available on the TraceParts CAD-content platform ( allowing the company to acquire new leads around the world.

As part of its aim to win over new customers in the international market, Item was looking for a provider with the expertise to reach its goals. In addition to publishing their catalog, Item also decided to use TraceParts’ digital marketing services.

« What ultimately prompted us to use TraceParts’ marketing services was their targeting strategy and fine-grained customer data segmentation » explains Christian Thiel, Product Marketing Team Leader at Item Industrietechnik GmbH.

Complying with the recently enacted GDPR Regulation, the TraceParts database boasts over 1.5 million qualified leads for launching B2B email campaigns for every sector of industry.

The targeting process using this database can be extremely fine-grained and enable the organization to reach out to exactly the right target market. For example, Item can select leads by center of interest, company size, job function and sector of activity. Ask for your free quote and see the target market that you could potentially reach.

Item is leveraging TraceParts’ email campaigns to specifically inform users of suitable products and services according to their description.

« These campaigns are generally designed and carried out in only a few weeks, » explains Christian Thiel. « We are and have always been highly satisfied with TraceParts’ services. They are an excellent multiplier with a large international reach.
We are and have always been highly satisfied with TraceParts’ services. They are an excellent multiplier with a large international reach.»
he concludes.

If you would like to follow Item’s example and generate leads on a global scale, TraceParts can offer a database of contacts who have agreed to receive information on our partners in over 95 countries.

Our team of experts is ready and waiting to define your strategy and help you implement the initiatives that will generate more leads.
From planning and rolling out the campaign through to analyzing the stats, our experts deliver end-to-end support and guidance throughout the process and allow you to benefit from their expertise and a wealth of advice and best practices.

TraceParts’ digital marketing services offer a wide array of strategies that you can implement to generate even more sales leads through email marketing campaigns and also by publishing banner ads on the CAD-content platform, and publishing banner ads or inserting text ads on monthly newsletters.

Like Item, you too can benefit from the parts catalog publication service for showcasing your products and leveraging a portal with a high index ranking on the Internet. Offering CAD files of their products can be a real asset for parts manufacturers, since over 85% of designers ultimately buy the components that they have previously downloaded and added to their project.

Contact us for a digital marketing assessment and support from our experts. They will help you choose the right actions for generating new sales opportunities for your organization.

Get a free Digital Marketing Consultation

About the Author


TraceParts is one of the world’s leading CAD-content platforms for Engineering, Industrial Equipment and Machine Design. TraceParts brings highly targeted Lead Generation marketing services to hundreds of customers of all sizes and from all industries, via powerful cloud-based API and SaaS applications such as 3D part libraries, product catalogs and configurators.