“We consider TraceParts to be an excellent multiplicator with a good international profile”

What made you decide to look into Online Marketing Services?
Apart from supplying CAD data on our own website item24.de, we were looking for a partner with an international profile. The technical aspect was also paramount to us so that we could convert existing CAD models with minimal effort. What ultimately clinched it in favor of the TraceParts marketing services was the target group and the fine segmentation of the contact database.

What objectives do you want to achieve with your marketing projects?
Our objective at item is to provide all our customers anywhere in the world with as rapid, efficient, and simple support as possible with their design tasks. Whether this means using our modular system construction sets and while designing using our CAD data. The numerous different data formats and the rapid availability via the local data servers at TraceParts help us greatly achieve our objective.

What finally made you choose TraceParts? Which factor swung the balance?
The ultimate clincher, apart from the impressive technical aspects, reuse of our data, and scope, was probably the personal contact level. We have now had ongoing, excellent contacts at TraceParts for more than 10 years.

Could you quickly describe the projects you have worked on with us and the timeframe involved?
On this point, we must make a distinction between our CAD data and the marketing services from TraceParts.

We were able to produce the CAD data within almost 3 months: from first contact to supplying the data online and (in the early days) still on CD.

Marketing Services is an ongoing process. In this case, we specifically inform users via TraceParts about our products and services that are suitable, based on their description. These campaigns are very often arranged and run within a few weeks.

How would you rate the quality of the services provided by TraceParts?
We are and always have been very satisfied with the services provided by TraceParts.

And should any disagreements arise, as occasionally happens in any good relationship, we have always been able to implement an effective, rapid solution for the benefit of all those involved.

What kind of results have you obtained on your projects with TraceParts?
We consider TraceParts to be an excellent multiplicator with a good international profile.

This enables us every year to generate leads within a very relevant framework, which also gives rise to specific projects.

Would you recommend TraceParts and our services to other companies?
TraceParts is an excellent partner that I can honestly recommend to others. Certainly, when it comes to both supplying CAD data and marketing services.

Christian Thiel

Team leader for Product Marketing
item Industrietechnik GmbH