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TraceParts Blog

How to become a leading supplier with key account buyers in the industrial sector


13-12-2018 Audrey Varin

If you are an industrial subcontractor or if you sell services to industry, becoming a leading supplier for a key account can really open doors for you. These major companies, referred to as “key accounts”, are often global companies. Being chosen as a supplier for this type of company almost guarantees access to new markets, […]

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Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads


12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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Integrate advertising banners in your strategy for generating leads


11-12-2018 Priscillia Granval

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

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TraceParts Newsletter #3 for 3D Printing, Prototyping & 3D Scanning


10-12-2018 Priscillia Granval

December 2018 – Interesting content for Engineers and Designers Ten key trends that emerged at formnext 2018 The fourth state of matter and why it matters so much in additive manufacturing Oerlikon CEO Roland Fischer reveals strategy for full AM industrialization Stefaan Motte outlines an evolution of 3D printing Global Head of 3D Metals Tim […]

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Component manufacturers: why can’t your salespeople find new customers?


09-12-2018 Audrey Varin

Are your salespeople finding it increasingly difficult to find new customers? The behavior and expectations of industrial buyers have changed dramatically. Today, to prospect effectively for customers in the industrial sector you need to modernize your marketing and sales strategy.   The expectations of today’s industrial buyers It is a simple fact that buyers in […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.